CMAD 2014

Using Data and Experiences in Novel Ecosystem Level Value Co-Creation

DEEVA project utilizes the opportunities of digitalization to create value from data and to develop new, customer driven service products and methods which support value co-creation and are based on deep understanding of customer experience. The research question is as follows: what kinds of means, modes and contexts combining data, emotions and experiences digitalization enables? http://deeva.fi/

deeva.fi

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